News & Blog
Poor translation embarrasses Coca-Cola
13th November 2018
‘Hello, Death': Coca-Cola’s New Slogan? Gareth Seymour was passing through Auckland International Airport in New Zealand when he noticed a Coca-Cola vending machine that said “Kia Ora, mate”. ‘I read with Māori language eyes and thought – they haven’t had this checked by a Māori’. He had spotted the poor translation (actually a half translation), […]
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Website Translation and Design
18th October 2018
Get the right website translation and design Most of us know that at the top or bottom of a web page in another language there is a button labelled ‘EN’. Click and the language will switch to English, thanks to machine-based tools such as Google Translate. But if you do this you will also know […]
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Localisation – or Localization?
27th September 2018
Our economy may be global but that doesn’t mean we are an homogenised world. There are still — and thankfully will always be — many differences especially in terms of languages and cultural norms. Even today’s key word ‘localisation’ is spelled a little differently by our cousins in the US. We’ll use them interchangeably in this post, […]
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Menu translation makes money for chip shop
3rd September 2018
This story which was in the media a couple of weeks ago about a chippy’s menu translation into Chinese may have escaped your attention. But if you run any sort of business, then this might give you food for thought. Scotts’ Fish and Chip shop near York now serves more than 100 Chinese holidaymakers a […]
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Summer Time – Festivals and False Friends
18th July 2018
It’s summer – and summer means long sunny days, picnics and festivals. Wherever you are in the world, if there is one thing you can guarantee it is that there will be a festival. Whether music, literature, cookery or gardening there’s a festival for all tastes and ages. So, if you’re on holiday, on business […]
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I have a computer translator – why do I need Accutranslate?
27th June 2018
You might think that the ubiquity of machine translation these days, Google Translate and Microsoft Translator for example, means there’s no need for our services. After all, computer translators are free and quick — you put your text in, choose your language, press “enter” and out pops your text. What could be better? Well – […]
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