News & Blog
Localisation – or Localization?
27th September 2018
Our economy may be global but that doesn’t mean we are an homogenised world. There are still — and thankfully will always be — many differences especially in terms of languages and cultural norms. Even today’s key word ‘localisation’ is spelled a little differently by our cousins in the US. We’ll use them interchangeably in this post, […]
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Menu translation makes money for chip shop
3rd September 2018
This story which was in the media a couple of weeks ago about a chippy’s menu translation into Chinese may have escaped your attention. But if you run any sort of business, then this might give you food for thought. Scotts’ Fish and Chip shop near York now serves more than 100 Chinese holidaymakers a […]
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Summer Time – Festivals and False Friends
18th July 2018
It’s summer – and summer means long sunny days, picnics and festivals. Wherever you are in the world, if there is one thing you can guarantee it is that there will be a festival. Whether music, literature, cookery or gardening there’s a festival for all tastes and ages. So, if you’re on holiday, on business […]
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I have a computer translator – why do I need Accutranslate?
27th June 2018
You might think that the ubiquity of machine translation these days, Google Translate and Microsoft Translator for example, means there’s no need for our services. After all, computer translators are free and quick — you put your text in, choose your language, press “enter” and out pops your text. What could be better? Well – […]
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Чемпионат мира Kicks Off with a Friendly Wolf
1st June 2018
Zabivaka™ ‘the one who scores’ in Russian, is the official mascot for the 21st FIFA Чемпионат мира (World Cup). And yes – it’s a wolf! But a friendly one who will entertain the crowds at the stadiums as Russia’s ambassador for football. At least, we’re assured he’s friendly… The referee will blow his whistle at […]
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What is a translator?
16th May 2018
John Dryden was an English poet, playwright and translator, who was made England’s first Poet Laureate in 1668. As a translator of classical poetry from Latin he had strong views on the role of the translator and used his own poetic skills to add to the translation, rather than just translating word for word. This […]
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