Is German translation necessary, when most Germans are proficient in English? Brilliant question! And one that German translation providers are frequently asked. After all, it’s not like Germany and the UK are new trading partners, or from completely alien cultural backgrounds.
Aside from the Brexit blip, Anglo-German trading was on the up and up again in 2022, according to the Department for Business & Trade.
“Total trade in goods and services (exports plus imports) between the UK and Germany was £133.7 billion, in current prices, in the four quarters to the end of Q3 2022,”, it confirmed, “an increase of 10.7% or £13.0 billion from the four quarters to the end of Q3 2021.”
Our major exports include pharmaceuticals, aircraft, mechanical power generators, non-ferrous metals and crude oil. Whilst they also sell us pharmaceuticals and mechanical power generators back, plus cars, other vehicles and various electrical goods.
The thing is, clear communication is key, no matter what you buy and / or sell. And herein lies the potency of expert German translation.
Advantages of Having German Translation in the Haus
German translation can be transformational if you trade – or hope to trade – with the nation famous for its beer, bread, football and sausages, (amongst many other things!). Here’s a few good reasons why:
- Inaccurate assumption that all Germans are fluent in English – English proficiency in Germany can depend on whether your clients and prospects were educated in former East or West Germany. That said, it will always be in your favour to have key texts and marketing materials translated, removing effort and instil trust, regardless of fluency levels.
- Demonstrates professionalism and provenance – Providing German translation signals your commitment to your German audience. What’s more, it helps you avoid looking like the new kid on the block who don’t know the ropes.
- Leverages competitive edge – Going the extra mile makes it easier for your existing and prospective clients to understand your business and your products or services. In turn, it sets you apart from any competitors that overlook translation, or don’t see the value in it.
At Accutranslate, we’re skilled providers of translation services for businesses trading with Germany. Get in touch to see how we can help you stand out for all the right reasons.