Thinking about language translation of your digital content to tap into the Portuguese market? You’re on the right track. What’s more, World Portuguese Language Day on 5th May serves as timely reminder that localising your content can be one of the best decisions for your business’s growth.
And here are five formidable reasons why…
1 Speak Their Language, Boost Your Sales
The fact English is the lingua franca can be a misleading comfort blanket. In fact, statistics reveal different consumer behaviours. Think about it logically. How many times do you buy online if a website isn’t in your native language? It’s not rock science. Translating your content is a strategic move to multiply your market reach.
2 Directly Address Portuguese Audiences
According to Language Knowledge, (based on the European Commission’s Eurobarometer survey data on languages in Europe), only 13.6% of Portugal’s population speak English as a foreign language. On the other hand, 95% speak native Portuguese, meaning most of the local population might only engage with content that speaks directly to them in their mother tongue – Portuguese.
3 An Internet Powerhouse
Surprisingly to some, global data and business intelligence giant Statista ranks Portuguese as the seventh most frequently used language for web content, surpassing other European languages like Italian, Polish and Greek. Accordingly, its substantial online presence makes it a major player on the digital landscape.
4 Rising Portuguese Economy
Portugal has seen economic growth and decreasing unemployment rates in recent years. As a result, now is the perfect time to connect with Portuguese businesses and consumers who have increasing buying power. Crucially, they appreciate businesses interacting with them in their own language.
5 Small Market, Big Impact
Though Portugal’s population might seem small at just over 10 million, the influence of the Portuguese market is undeniable. It’s desirability is confirmed and amplified by the fact multinationals like Microsoft and Vodafone have tailored content specifically for Portugal.
At Accutranslate, our leading-edge translation services seamlessly integrate into your strategies for making meaningful connections in Portugal. So, don’t overlook this compelling market. Get in touch for more information and a potentially eye-watering return on investment.