01614 911 444 info@accutranslate.co.uk

30th June is Social Media Day, celebrating the game-changing power of social media, whether you’re a casual scroller, a savvy influencer, or a business mogul in the making.

After all, social media has gone way beyond a pastime. It’s now a lifestyle, loved by many different people for many different reasons. In terms of business, it’s a potential bonanza for sharing content that connects and converts, while updating followers about your services and products.

Yet, there’s more to it than meets the eye. Namely:

  • Context is king – Language is more than words. It’s slang, idioms, and culture.
  • Fast and furious – Social media trends and tricks evolve daily. Hashtags today, gone tomorrow!
  • Local competitors – They’re already speaking the lingo natively.

Basically, you’re in danger of getting left behind if you’re not equipped to effectively communicate with your target audiences, in their language and tone of voice, at the push of a button.

What’s more, machine translation isn’t always the answer. Yes, it’s quick and cheap. But it can miss the mark to disastrous effect!

So, what are the advantages of enlisting an expert translation agency?

Craft Your Global Social Media Strategy

Translating social media isn’t a one-size-fits-all deal. For this reason, a professional translator gives careful consideration to factors such as:

  • Platform preferences – It’s key to know where your audience hangs out online, from LinkedIn in North America to Facebook in Latin America.
  • Tone and style – German audiences like it direct, while Americans love an emotional touch.
  • Content formats – E-books for one, podcasts for another. It’s important to tailor your format to fit the region you’re targeting.

Ready to take on the world? Expert translation providers help you do so by nailing your social media localisation. At the end of the day, they know your target market inside out, avoiding a scattergun approach that’s doomed to failure, because what works in one place might flop in another.


At Accutranslate, our social media translation experts are here to help you exceed the global potential of your business. Get in touch for more information. And remember, the world’s your oyster. Your social media can sparkle on every shore when it speaks directly to your ideal client personas.