Thousands of businesses enlist international marketing translation to help them trade abroad. And now it’s set to be more and more sought after, as resourceful business owners look for creative ways of bucking the domestic doom and gloom that dominates the news daily.
You see, international marketing translation is compelling way to raise awareness of your products and services in other countries where English isn’t the first language.
Think of it like an online megaphone. Because truthfully, your target audiences abroad can’t and won’t use you if they don’t know what you’ve got to offer – even if your features and benefits are superior to your competitors.
But fear not! There’s many and varied ways that prime international marketing translation creates the best first impression of your business, products and / or services in your new marketplace/s. Here are a few key fundamentals.
Three Non-Negotiable Elements of International Marketing Translation
- Drop the Jargon and Gibberish – It’s business critical to describe your products and services as simplistically as possible, without any automatic assumption that your overseas audience will have the foggiest clue what you’re talking about. Open to Export from The Institute of Export & International Trade suggests, “… avoid clichés, jargon and acronyms that will need to be explained to customers who aren’t familiar with life in the UK”.
- Meet Your Audience Where They’re at – In order to be successful, international marketing translation needs to consider your tone of voice and also that of your audience. In other words, clear and effective international marketing translation does the linguistic equivalent of ensuring you don’t turn up in three-piece suit when your target audiences are in tracksuits and trainers.
- Proofread and Copyedit to the Nth Degree – Check, check and check again! But don’t think about doing it yourself if you’re not a native speaker. You’re more likely to miss any spelling mistakes, grammatical errors, typos and ‘off sounding’ phrases that come across unprofessionally.
At Accutranslate, we’re expert providers of international marketing translation that generates real ROI. Get in touch for a chat if 2023 is your year for looking to broader success beyond UK shores.