You might not expect it to be boom time in the UK for Chinese translation and interpreting. But surprisingly, any cynicism and bad press around China during the past few years hasn’t decelerated the appetite of UK businesses to start trading with China, or to step up existing levels.
After all, with a population of 1.35 billion people, China is one of the largest and mightiest economies on the planet. And, as China Briefing magazine summarised:-
“Despite the political negativity in the UK concerning China, an August 2022 report issued by the UK Department of Trade & Industry has shown that the total trade in goods and services (exports plus imports) between the UK and China was £93.4 billion in the four quarters to the end of Q1 2022, an increase of 5.5 percent or £4.9 billion from the four quarters to the end of Q1 2021. This is despite the UK economy actually shrinking.”
This analysis helps to explain why Chinese translation and interpreting is becoming the secret weapon of many UK businesses that want to stand out from their competitors.
And here’s a couple of persuasive examples of how they’re going about it.
How Chinese Translation and Interpreting is Making a Gigantic Difference
- Exporting – From manufacturing to miscellany and cars to chemicals, China represents an alluring export opportunity to thousands of UK businesses. But communication is key. And the Chinese like to do a lot of it, often entering in to prolonged negotiations. For this purpose, it can be worth its weight in gold to have a language professional at hand who understands the language and the etiquette.
- Inward Investment – Chinese investors aren’t short of options, not only in the UK, but throughout Europe. So, it stands to sense that they’ll be more impressed by organisations that demonstrate enthusiasm and hunger. You can present prospective investors with collateral and documentation in English, or a badly translated version. Or, you can get it professionally translated in to Cantonese or Mandarin Chinese. The only question to ask yourself is how much you want the investment – or not.
At Accutranslate, we provide unparalleled Chinese translation and interpreting services to enhance your face-to-face or remote meetings, and to ensure that your marketing materials stand out for all the right reasons. Get in touch for an initial chat about options and rates.
Source
UK-China Trade Figures Up by £4.9 Billion, China Briefing