Products and services that are native to a country tend to look and feel much more natural to potential clients there. All sorts of small signals show that the product or service originated elsewhere. Think of the TV adverts where an American actor has been overdubbed by a UK English speaker – the words sound right, but somehow the body language doesn’t match the accent. In the same way, a translated text may be spot on, but if the accompanying graphics don’t match, or the currency and units of measure don’t match that market, it still feels not quite right.

Accutranslate’s team are native speakers in the target language and expert translators, and simple localisation is covered as part of our translation service. For example, we will translate currency, weights and measures to local standards. So “a six foot man” will be translated into metric where appropriate, and “he weighed 10 stone 5” would be converted to pounds only for a US audience and kilos for a European audience.

However, as with the example of dubbing a TV advert, sometimes this is not enough. Accutranslate will advise where a simple translation of your text would not be enough to convey your message fully.