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AI here, AI, there, AI, AI everywhere… including language translation! In fact, there’s been a heavyweight match brewing for some time between machines versus humans. Spoiler alert – human language translation wins hands down.

Why? Well, AI might seem like a cheap and quick fix. But it can’t compete with the finesse and flair of human translators. You see, language is an art, full of nuances and subtleties machines can’t grasp.

In Blake Snow’s recent Wired article Translation Tech Is Amazing, Except When It’s Not he made a great comparison to describe how he currently rates machine translation:

“Translation technology is similar to the impressive but often clumsy writing that ChatGPT churns out. It works. It’s encouraging. It’s a sign of the times. But the result often feels inhuman, if not disorienting.”

So, next time you’re tempted to let software handle your business translations, remember, you’re risking your livelihood on grammatical errors and missed meanings. Here’s why…

Don’t Open Up Your Business to the Consequences of Bad Machine Translation

Imagine this scenario… You’ve just bought a fancy new gadget, and the instructions are dire. You’re left guessing what they mean, thanks to a botched machine translation. Aaarrrggghhh!

Now, what if your website is the gadget and your international clients are the frustrated users? Clients and prospects will think twice about trusting your business when they see sloppy texts.

At the end of the day, machine translations might know many languages, but they don’t master any. And truthfully, language translation isn’t a simple word swap.

On the other hand, a human translator ensures every word, sentence, and paragraph makes sense and resonates with your target audience. What’s more, precise and accurate translation isn’t just nice to have in technical fields like legal or healthcare – it’s essential.


At Accutranslate, our professional translators guarantee tailored precision, context, and tone – something no machine can replicate. Get in touch to ensure your message hits home, no matter what the language is. It’s time to stop playing translation roulette with machines. Don’t your international clients and your business deserve the best?